7-8-9 January 2022

VAL DI FIEMME: ANOTHER OUTSTANDING SEASON

WITH 334 MILLION VIEWERS

VAL DI FIEMME: ANOTHER OUTSTANDING SEASON

January will see the Tour de Ski back to the valley, as well as 4 Nordic Combined World Cup races
Val di Fiemme will also host the first ever Mixed Team World Cup race
Cross-country skiing and Nordic Combined have drawn no less than 334 million TV viewers
The final stage of Tour de Ski set a record with 42.15 million viewers during live broadcasts, Alpine skiing stopped at 40.72 m


We are at the height of summer, but someone is already planning the forthcoming winter events. Such is the case of Val di Fiemme, where Fiemme World Cup – the local organising committee of the World Cup races – is getting ready for the 2021/22 season now that FIS has confirmed the schedule for the upcoming FIS Cross-Country and Nordic Combined World Cups, with Val di Fiemme hosting the last two stages of Tour de Ski and four Nordic Combined races. However, that is not all. Fiemme World Cup is also working on the 2026 Winter Olympics and the FIS Roller Ski World Championships next September.
The 2021/22 Tour de Ski will be shorter than usual, also due do the forthcoming Beijing 2022 Winter Olympics. It will start in Lenzerheide (SUI) on 28-29 December, then there will be the German stage in Oberstdorf on 31 December and 1 January and then the final stage in Val di Fiemme with the Mass Start on Monday, 3 January and the Final Climb up Alpe Cermis the following day.
The upcoming Nordic Combined races from 7 to 9 January in Trentino will mark an important milestone in the history of Val di Fiemme and the entire World Cup circuit because Predazzo and Lago di Tesero will host the first ever Mixed Team race. This will be the first time women compete in Val di Fiemme, in the Mixed Team Sprint and the Women’s Mass Start HS 104/5.0 km, which will join the traditional Men’s Gundersen races.
Needless to say, the races in Val di Fiemme always arouse great interest all over the world. Last season, the Tour de Ski stages in Trentino drew 42 million viewers, counting only the LIVE BROADCASTS, and was the most viewed Val di Fiemme event ever. Moreover, Tour de Ski Final Climb live broadcast viewers increased by 27 per cent compared to the previous season. After this event, the most viewed races are those in Val Müstair (28 m) and Falun (25 m). Still considering the live broadcast data, the Final Climb in Val di Fiemme (Tour de Ski) beat the most viewed Alpine Skiing race (Lenzerheide, 40 million viewers) and placed behind only the FIS Ski Jumping World Cup races in Zakopane (105 m) and Willingen (43 m).
Val di Fiemme Nordic Combined races also proved to be very popular among viewers (14.57 m) placing between Seefeld (16.5 m) and Klingenthal (14.25 m) in live TV broadcasts, with 92 million viewers in total.
The number that matters the most is the total number of viewers who watched Val di Fiemme Cross-Country races on TV – no less than 334 million people! Against this backdrop, the organising committee headed by Bruno Felicetti have the wind at their sails. It is important to do better and better and raise the visibility of the area, also in view of the upcoming 2026 Winter Olympics. “Thanks to FIS and our volunteers, our races are among the most appreciated in the White Circus,” said Felicetti. “From the 1990s we have gone through memorable experiences and our next challenge are the Olympics, but we care a lot about the World Cup races and the World Championships to keep the spotlight on such an important part of the culture and identity of Trentino and Val di Fiemme. Thanks to the local bodies and our volunteers, no goal is unattainable”.

© Newspower


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